Be responsible for the product performance, profitability and market share of the broadcast TV business covering business requirements.

 

• Understand the broadcast industry; keep abreast of technology developments/trends and competitive situation.

• Develop and implement marketing plans and strategies which includes the development of value propositions, service schemes, market segmentation, product positioning, product mix, pricing, packaging / bundling, creating awareness, communications to the customers, image and policies to develop/stimulate (new) markets to achieve maximum market share and revenue growth.

• Plan product enhancements to ensure product relevance and meet changing market needs, including the development of business cases.

• Co-ordinate products across various customer segments.

• Manage products throughout life cycle to maximise revenue and profitable market share.

• Work effectively across functions to meet overall company objectives.

 

Requirements:

A good recognised University degree and minimum 4-6 years of relevant working experience in marketing environment in Broadcast industry.

Effective interpersonal and project management skills.

Possess good business sense and marketing-oriented.

Appreciation for technology and association with customer needs so as to translate technology into customer needs and services.

Sharp analytical mind with a strong drive to excel and good team player.