Marketing Specialist (contract education domain)

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(Preferred for Singapore based candidates)

Duties and responsibilities:

• Conduct market research on our customer segments, customer profile and customer journey in support of developing more effective marketing campaigns as well as benchmark the other academic players to have a good knowledge and understanding of the
• competitive environment.
• Benchmark the education players in terms of creatives, brochures, advertising campaigns.
• Support the team to analyze the impact of marketing campaigns (reports of eDM and online campaigns, website traffic, etc.) and compile the various campaigns and marketing collaterals for each program.
• Help to update and clean the Tertiary Instituion Asia-Pacific’s database.
• Assist to create relevant content for BBA and postgraduate programs from a student’s perspective for Tertiary Instituion digital platforms
• Assist the team in the preparation and organization of events. Help to manage events and contribute through logistics support on the day of the events.
• Coordinate the organization of events with student associations.
• Pre-sales activities to generate leads or sales pipeline

The successful candidate should possess the following qualifications and qualities:

• Fresh graduate with a Bachelor or Master degree. Academic background in Business, Marketing or Communication.
• Previous professional experience or internship in a marketing or communication department is a plus.
• Pays attention to details, analytical skills.
• Strong English communication and writing skills.
• Adaptable, proactive, flexible and able to work in a multicultural team.

General CV submission 

Country: Singapore

Employment Type: Full time

Salary: Open