Daraz

Parent Category: Job Listings - Public Domain Listings Category: Analysts (Business / Intelligence / Data / Market / Research) Published: Wednesday, 28 April 2021
NOTE: The following job description was extracted from public domain and published here as a value added service to BizLINKS Resources members. We are currently not a direct vendor to the above organisation and would be interested to work with the above through a internal organisation referral.

Business Analyst at Daraz


Job Description

About Daraz Daraz is South Asia's leading online shopping and selling platform present in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. We currently operate an ecosystem of ~50,000 sellers serving 10 million consumers with more than 20 million listed products. In May 2018 Daraz was acquired by Alibaba Group, and we are proud to carry our part of the mission to 'make it easy to do business anywhere'. As part of the Alibaba ecosystem, we are leveraging Alibaba's global leadership and experience in technology, online commerce, mobile payment and logistics to drive growth in our markets. Together with Alibaba, we are ready to empower entrepreneurs in the region and to fulfill our promise to offer our customers the best selection of products with a high level of convenience. We currently have approximately 3,000 employees in across countries and business units. Job Responsibilities: Leveraging state of the art technologies and innovative strategies, our marketing team is central to drive the growth and engagement of our customer base. Your objectives will be to set the regional CRM vision and strategy to drive the growth across the Daraz 5 markets. Each country already has strong teams in place but given the fast development of new technologies and initiatives, there is a need for central planning and management of the local roadmaps.. The Manager will be based in Singapore with the rest of our central team, but will travel frequently to all of our 5 markets. Key responsibilities include: Define strategy for customer lifecycle campaigns that are specific to the customer and their pain points. Develop and execute customer lifecycle campaigns focused on customer engagement, product adoption, retention, and growth. Partner with Marketing, Growth, Product, Engineering, Finance, and Data to execute and optimise a multi-channel, multi-touch, cross-device lifecycle program. Create and manage actionable segmentation of our existing customer base to be able to push the right content to the right people at the right time. Deliver more personalized marketing messages to customers based on product usage, industry and customer size with the objective of driving adoption and customer engagement through timely and relevant communications Work with the team to define lifecycle and engagement plans, including customer segmentation, email execution, workflow development, reporting, and performance optimisation. Analyse and communicate campaign results and insights (ROI &CRM KPIs and performance) to the wider team and make recommendations for future campaigns, highlighting business opportunities; Ensure campaigns are designed to reach customers with personalized communications including through email, website and in-app notifications. Make customer communications more relevant, timely, and effective to drive engagement and customer satisfaction (NPS). Use a test and learn approach to measure lift from improved customer messaging and personalization. Develop a deep understanding of our customers and strategy to support each stage of their customer journey”from onboarding to adoption to retention to advocacy. Actively monitor and report on the effectiveness of the customer lifecycle marketing program including customer engagement and advocacy to optimise. Job Requirements: 3+ years of experience Experience in data analytics and problem solving. Knowledge of working with a CRM tool. Multi-channel marketing campaign management. Proven experience in identifying target audiences and deriving creative cross-channel marketing campaigns to drive results. Ability to work under pressure and meet deadlines including the ability to multitask, prioritise and manage competing demands and expectations. Ability to think strategically and long-term about the needs of complex global businesses Strong communication skills. Proven track record of managing multiple projects in a fast-paced environment with a demonstrated ability to meet deadlines. Excellent program management skills, with a unique blend of creative problem solving, business acumen, and analytical aptitude. Strong negotiation skills and ability to prioritise effectively. Ability to think creatively and strategically to develop campaign strategies that drive ROI. Able to travel across the region Strong attention to detail and accuracy What we offer International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth. A platform to learn from Alibaba's world-leading ecosystem with regular visits to China and South East Asia. Rigorous training and exposure in team management, leadership, business analytics, and operations. An opportunity to train the next generation of business leaders in the ˜tech' industry. Competitive salary and incentive package Health & life insurance Relocation support (if applicable) Show more


Original Joblink : https://sg.linkedin.com/jobs/view/business-analyst-at-daraz-2483594552

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Email Employer: https://www.bizlinksresources.com.sg/index.php?option=com_chronoforms&chronoform=CVform_Email_Employer_form
Country: Singapore
Employment Type: Full time
Salary: Open