Singapore Tourism Board

Parent Category: Job Listings - Public Domain Listings Category: Analysts (Business / Intelligence / Data / Market / Research) Published: Saturday, 29 August 2020
NOTE: The following job description was extracted from public domain and published here as a value added service to BizLINKS Resources members. We are currently not a direct vendor to the above organisation and would be interested to work with the above through a internal organisation referral
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User Experience Consultant, Visitor Experience Strategy at Singapore Tourism Board

Purpose Of Job To creatively and analytically design and develop products/services with deep understanding of the visitor needs, while solving business problems in order to offer a seamless and delightful Singapore experience to visitors. You will be part of the Visitor Experience Strategy department (under the Visitor Experience Division) that seeks to enable STB’s One Singapore Experience vision, to deliver quality experiences for our visitors while supporting tourism businesses as a living lab for innovative ideas and concepts for a vibrant tourism ecosystem. Job Scope Support International Traveller Service Journey and new workstreams Drive user research, analyse and synthesise research findings to propose recommendations/opportunities, especially due to COVID-19, which has fundamentally impacted travel decisions and travel behaviours. Enhance the traveller experience and collaborate with LUs, WOGs and industry partners to pilot new solutions to deliver a safe, healthy and personalized end-2-end experience in the COVID-19 world. At the same time, support additional workstreams such as the Reciprocal Green Lane workstream and Safe Travel Office workstream. Manage the key POCs/pilots in order to test bed innovative experiential and technology solutions to drive the evolution of the visitor journey Main Responsibilities Understand business requirements, product specifications and user psychology Identify users’ needs and understand how users consume and navigate experience Carry out assessment of existing experiences and identify areas for improvement Plan and conduct primary and secondary research to identify gaps and opportunities Be able to drive and facilitate internal/external experience design workshops Assist with experience design strategy to define experience outcome, measurement and execution Plan and develop concepts, blueprint design (user flows, sitemap, sketches or wireframes or user interfaces etc.) and low or high fidelity prototypes to storyboard, test out and communicate to various partners Define the right interaction model and evaluate its success Find creative ways to solve UX problems (e.g. usability, discoverability) Present and communicate insights/solutions in order to help shape long-term product/experience strategy Keep abreast of competitor products and industry trends Requirements 3 years or more of UX design experience. Preference will be given to candidates who have experience designing complex solutions for complete digital environments Possesses a recent portfolio of creative design and UX deliverables Demonstrates creative, technical and analytical skills, and also possesses a strong knowledge of user-centered design best practices Strategic thinker, is open minded and explorative Adaptability Knowledge of /experience in marketing, cognitive science, psychology, or information science, with a solid understanding of user experience design Knowledge of quantitative and qualitative user research Plan and conduct experience audit, interviews, user surveys, card sorting and usability tests Design and execute studies into user behaviour and attitudes Fluent in user-centered design best practices Strong attention to detail Excellent story-telling and presentation skills Empathy and curiosity. Capability to understand or feel from user’s point of view. Ability to collaborate with different teams Good organisation and project management skills Business know-how: Understanding of business metrics and the ability to translate company goals and objectives into digital experiences Knowledge of industry tools: Presentation programs (Keynote, Powerpoint); UX design programs (Sketch, Adobe); Prototype tools (Marvel, InVision, Adobe XD); analytics tracking tools (Google Analytics, etc.) Additional Information Contract role for 11 months Show more --------------------------------------------------------------------------------------------------------- 
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Country: Singapore
Employment Type: Full time
Salary: Open