Product Marketing Manager (broadcast TV)

Advertising Sales Manager (Broadband TV)
Be responsible for the product performance, profitability and market share of the broadcast TV business covering business requirements.
• Understand the broadcast industry; keep abreast of technology developments/trends and competitive situation.
• Develop and implement marketing plans and strategies which includes the development of value propositions, service schemes, market segmentation, product positioning, product mix, pricing, packaging / bundling, creating awareness, communications to the customers, image and policies to develop/stimulate (new) markets to achieve maximum market share and revenue growth.
• Plan product enhancements to ensure product relevance and meet changing market needs, including the development of business cases.
• Co-ordinate products across various customer segments.
• Manage products throughout life cycle to maximise revenue and profitable market share.
• Work effectively across functions to meet overall company objectives.
A good recognised University degree and minimum 4-6 years of relevant working experience in marketing environment in Broadcast industry.
Effective interpersonal and project management skills.
Possess good business sense and marketing-oriented.
Appreciation for technology and association with customer needs so as to translate technology into customer needs and services.
Sharp analytical mind with a strong drive to excel and good team player.

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Country: Singapore
Employment Type: Full time
Salary: Open